Why adopt these new ways of using water?
Humans cannot consume more freshwater than the planet can produce.
The linear economy has shown how our use of freshwater affects biodiversity and is responsible for climate change. We now need to rethink our production methods to protect available resources by limiting the amount of waste we produce.
We therefore need to rethink the way we produce water, based on the principle of the circular economy, which will enable us to be more efficient and have less impact on the environment.
Today, much of the water we consume comes from non-renewable sources and, once used, is returned to waterways in a contaminated state. We rely on over-exploited groundwater for our agricultural, livestock and industrial production systems.
Producing better means recovering wastewater from treatment plant outlets, recycling it and optimising its quality to renew this valuable resource and avoid shortages.















